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Our Roots

bSquared is proudly veteran-owned and was founded by a craftsman named Bernie Bernreuter. He brings a deep-rooted commitment to excellence, discipline, and precision. Based in the heart of Winston-Salem, North Carolina—a city known for its vibrant arts and crafts scene—bSquared embodies the spirit of craftsmanship, dedication, and attention to detail.

The story of bSquared began with Bernie’s passion for working with his hands. What started as a hobby in his garage, where he would spend hours refining his skills and experimenting with different woods, quickly transformed into something much larger. He finds inspiration in the natural beauty of wood, the satisfaction of building something lasting, and the joy of creating products that people could enjoy for generations.

Over time, his hobby developed into a business, but the heart of bSquared remains the same: a deep love for quality, craftsmanship, and artistry. His dedication to using only the finest materials, from rare woods to epoxy finishes, and an insistence on handcrafted precision ensures that every piece he produces not only serves a functional purpose but also tells a story. Every item, from the smallest household good to the largest furniture piece, is crafted with care, designed to stand the test of time and remain a beautiful part of your home or business for years to come.

Today, bSquared continues to thrive, thanks to the same values that guided Bernie from the start—discipline, craftsmanship, and a relentless commitment to quality. What was once a passion project has blossomed into a flourishing business that puts heart and soul into every creation, staying true to its roots in craftsmanship while always looking toward the future.